Despite what you may think, e-commerce is not just about sales. It’s about projecting your brand to the online world.
Everything we know and love about the products we use is because of branding. It is the link that connects businesses and customers. Branding is fundamental for every startup, small business, partnership, and corporation.
The 2019 Salmat Marketing Report, comparing the behaviours and attitudes of Australian marketers and consumers, uncovered that brand loyalty is the top reason behind a customer’s choice to purchase, beyond price and quality.
Here are our 10 reasons why branding is important to your e-commerce business.
Your name, logo, online presence, product/service, and appeal to the masses should all be strategically and creatively linked by your branding efforts. As a result, your marketing will be consistent and the content will be the same across all channels to ensure your message is getting out there. This brings a united and clear message to customers, future partnerships and their competitors.
Your brand is an asset, and what you put forward to your customers is a huge part of your business. A lot is at stake; finances, creativity and time are on the line. Branding will make a huge difference between revenue/sales and debt/liquidation.
Efficient branding will help create sales and extra revenue for your business. Your business will make money based on how branded marketing strategies are designed and distributed to your customers. If done right, you will truly value branded marketing as a valuable business asset.
Branding is a promise to your customers, a statement that you will deliver on claims that your e-commerce business makes. Everything your business stands for should be applied throughout your organization too. Otherwise, your business will be disconnected and customers will be confused and grow distant. If you are willing to make promises you can’t keep, don’t state it in your brand.
Branding is a great opportunity for your business to let your customers know who you are and what you stand for. It’s a perfect chance, to be honest, and open about what your business represents.
Related Reading: Why is it so important businesses nail their branding
Customers fall in love with great products, but more importantly, they also fall in love with great brands. If your product/service is not represented by a strong, relatable brand, then your customers will struggle to support you. Brands create a bond filled with good memories and good times, and customers will never forget that. That connection can’t be strategized, it just happens.
A well-executed brand will attract strong, loyal customers. They will continue to support you and your brand for months and years to come. One loyal customer who truly loves your products, will spread their influence and introduce new customers to your product and e-commerce business.
When more customers get to know your well-executed brand, they will begin to trust your products and your e-commerce movements. To build trust you must give your customers a reason to use your products. Your e-commerce must have exceptional customer service combined with positive online communication on social networks which will keep them coming back for more.
Branding can reach so many people in so many outlets. It reaches people offline, online, on mobile and in niche markets. It covers the products and services you currently sell and plan to sell in the future.
Branding protects you from competitors who want your success. Without it, they will have no problem making clones of what made you popular and claim it for themselves. They can carry the same or similar products but they won’t be able to take your style and originality away. Your brand is the identity customers come to know. The importance of branding with your business cannot be overstated. Branding is how customers perceive you and the blueprint of your business. May your brand be the symbol of happiness, comfort, loyalty and lasting impressions.
Let us at Matter, help you brand your e-commerce business properly. We will start with a Discovery Session, a fun and interactive 2-hour workshop where we explore what makes your brand matter. On completion, you will better understand your USP, voice, style, story, mission, values, audience and goals. You will uncover fresh new ways to look at your business and have your areas for improvement identified. We encourage you to be energized for what your business does and how it does it. Register today and set goals for future success.
Don’t just take our word for it. Alexander Worton from NextRep had a few words to say about our Discovery Session –
“As someone who is more comfortable with business processes than branding or design, I found Matter’s Discovery Session an incredible way to come to understand my business in a way that really brought it to life. Instead of just thinking of my business as a set of systems the Discovery Session helped me think of the business as a person with goals and personality. This has helped us refocus how we operate, how we market, and how we interact with customers. It was an eye-opening experience for two hours and has made our business much clearer in our own eyes. Additionally, we found that by the end we had discovered areas where we needed to improve our operations. The Discovery Session was not just a soft conversation, it was an eye-opening two hours that has laid the foundations for our business to grow in both culture, operations, and business processes.”
After a successful Discovery Session, we will then focus our attention on how your e-commerce business will be built with our creative efforts and how we can help you attract new customers.