A decent blog is like following a recipe. You just need enough good quality ingredients and to follow the method and it should come out ready to serve.
Here are the ingredients and method for a freshly baked blog.
- A dash of creativity (to make it engaging and memorable)
- A relevant topic and content (to make sure your blog is actually useful to the audience)
- A solid and inviting title
- A strong call to action (so your audience knows what to do next and how to relate back to you)
- Good grammar (people will be put off and distrustful if your writing is flawed)
- A handful of images or visual aids
This should standalone and give a brief overview of the rest of the blog: the topic, direction and conclusion, preferably in a fun and punchy way. It shouldn’t be more than three lines.
This should introduce the topic and issue being addressed in more detail. It is also a good idea to bring in a metaphor, imagery or example that can help carry your issue and make the blog easier to remember.
Here you work through the issue or further explore the topic heading towards a conclusion. This could be the steps for a how to, the explanation for something, 10 tips to…, etc. It should be well structured and the paragraphs shouldn’t be more than 2-4 sentences. Use images, diagrams, quotes, videos and any other visual aids to break up the content and make it more engaging. People’s attention spans are short and they need to feel like they are getting somewhere as they read and that they are getting something out of what they are reading.
This draws together all the points from your body but is more conclusive and final than your introduction.
Call to action:
Your blog should always finish with a strong call to action or take home point. ‘Check out our services page’ is not as strong as something like ‘Let’s start your new website’. A good CTA should speak directly to what your reader wants, and your previous article has built up towards fulfilling that desire. This should only be one, maximum two sentences with a strong button that summarises the call to action in a few words eg. Start your new website now.
Now that you’ve got your blog structure, go and give it a go. Once you’re feeling a bit more confident you can add in some zest of your own. You’ll only get better with practice. If you want more writing tips you should check out this great article by HubSpot ‘10 Universal Writing Rules from The Onion’s Founding Editor’.
Are you still feeling a bit shy, or maybe just lazy? If you don’t want to write your content, or just need some more copy writing help, get in touch. We will happily write you a good blog or other content and assist with any of your other digital marketing needs.