About us

Designers, developers and strategists who transform good brands into great ones.

Management team

Nigel Poole

Tiana Ladejo

Isia Lin

Ash Durham

Isabelle Taylor

Luke Olijnyk

Gabriel Surraco

Charles Cruz

Janet Visaya

Basyl Valencia

Clarence Moratal

Brethren Igarashi

Ayush Rana

Established in 2003, Matter is a founder-owned and operated digital agency with a team of 30 talented professionals located in Sydney, Melbourne, Manila, and London. 

Bringing together data geeks, pragmatic strategists, creative designers, and innovative technologists, we are passionate about delivering impactful and scalable technical solutions that create meaningful value.

Our Process

We address our clients' unique needs and provide innovative solutions that unlock efficiency and accelerate growth. We transform how businesses work, engage, and bring value to customers, employees, and communities.

Our Strategy

We value relationships – both in business and life. We prioritize understanding, insight, and intelligence. We focus on delivering valuable, customer-centric solutions by bringing together strategic, creative, and technical thinking.

Our Values

Wittner Shoes

THE UPSIDE

Fashion

Videopro

Tiffany & Co

Retail

Nexba

Brown Forman

Food & Beverages

University of Sydney Union

Spencil

Education

Forcite Helmets

Automotive

Shop for Shops™

Craster

Tradelink

Plumbing

Health and Beauty

Finance

Our industries

We work with a diverse range of industries, from fashion to electronics, beauty to homeware, and more. 

This phase is all about understanding your business goals, target audience, and competitive landscape. We conduct in-depth market research and gather insights to formulate a customised strategy that will set the foundation for your ecommerce success.

Strategic Discovery

Here, we build your tech stack. Our team of skilled managers and developers identifies the best-suited technology for your project objective, sets up essential integrations, and ensures seamless functionality, laying the technical foundations for your online store.

Technical Solution

In this stage, we carefully prioritise tasks based on their impact on your business objectives. We categorise them into manageable sprints, ensuring that crucial components are addressed first.

Work Prioritisation

We chart out a comprehensive roadmap that outlines the journey from concept to launch. This detailed plan includes design mock-ups, development milestones, quality assurance checkpoints, and client collaboration points.

Digital Roadmap

This is where the vision comes to life. Our skilled team of developers and designers bring together the elements outlined in the roadmap, commencing the project build. We continuously refine and optimise, ensuring that every aspect aligns with the strategic objectives.

Implementation

Pre-launch

We employ advanced tracking tools to monitor the performance of your ecommerce platform in real-time. This includes assessing key metrics like page load times, conversion rates, and user engagement to maintain a seamless and high-performing online shopping experience.

Performance Tracking

After the launch, we dive into comprehensive data analysis to evaluate the performance of your online store. Through detailed reporting, we extract valuable insights on user behaviour, conversion rates, traffic sources, and more. 

Analysis & Reporting

We conduct A/B tests and experiments to refine and enhance various elements of your ecommerce store. By comparing different versions and analysing user interactions, we pinpoint what resonates best with your audience. 

A/B Testing and Experimentation

Our work doesn't stop at launch. Through ongoing refinement and optimisation efforts, we ensure that your ecommerce platform remains at the forefront of industry standards. This involves staying updated with the latest trends, and implementing user feedback.

Continual Optimisation

Post-launch

What we do Matters

This is what our process looks like. We keep the user top of mind, because they're who matters.

Career opportunities

We're looking for that 1%, the best in class, the award winners, the inspired, the relentless.

Don’t let potential revenue slip through the cracks.

Access Our CX/CRO Discovery Audit: A Blueprint for Ecommerce Success

Learn about the parallel between ecommerce consultants and ecommerce agencies in this interview with Nigel Poole and Jason Greenwood.

Understanding the Relationship Between Ecommerce Consultants and Ecommerce Agencies

Embracing Digital Transformation: Our Key Insights from Online Retailer Conference 2023.

Navigating the Future of B2B: Our Takeaways from Online Retailer 2023

News and Insights

We like to share our thoughts and insights on topics that inspire us. Please see our news and insights.

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