Celebrating Women at Matter.

At Matter. we care about equal rights and strive to promote a diverse workplace.

To celebrate this International Women’s Day, Matter. aims to raise awareness and create a platform to highlight the achievements of women. The theme for 2021 is #ChooseToChallenge which invites us to challenge our thoughts and beliefs and to pave the way to equality in the workplace and beyond. 

It is important for women to feel they have the opportunity to pursue their dreams, and that opportunities are available regardless of status or gender. One of the biggest challenges and criticisms highlighted is a lack of diversity for women in technology. At Matter., we’re privileged to work with such a diverse group of individuals who all share the same passion and drive. Balancing gender and cultural diversity ensures that we can bring new and different ideas to embrace opportunities and to challenge the status quo in the workplace.  

We’ve reached out to some of the women in our workplace and asked them to share what International Women’s Day means to them.


What does International Women’s Day mean to you? For me IWD is a day to celebrate women as equals and recognise our importance in the very fabric of life. It is a day where I acknowledge the many great women in history who fought and achieved against all odds to bring us hope and create a world where we are now able to #choosetochallenge gender bias and inequality. 

What empowers you? I am so grateful today to be valued as a contributor in the technology workforce; an industry where women are still largely underrepresented. I’m empowered by the great group of women I work with at Matter.; I’m empowered by the WomenInTech movement and I’m empowered by the many inspirational women who continue to redefine the parameters of technology.

– Tiana Ladejo, Head of Client Success

What does International Women’s Day mean to you? International Women’s Day is a day to celebrate and recognise achievements of women. It is a day where we can reflect on the successes of women and the progression of gender equality.

What empowers you? I feel empowered when I am surrounded by strong, confident and fearless women. I love working in a team with incredible women, where we all support each other.

– Ashley Tran, eCommerce Account Manager

What does International Women’s Day mean to you? Being recognised for the equal efforts women have been putting in for decades in every sector and industry. Closing in on the gender gap not only in first world countries but among minorities as well.

What empowers you? Growing out of culture norms and being an independent woman, female Prime Ministers and women at C-Level positions in big corporations.

– Farheen Ghauri, Client Success Manager

What does International Women’s Day mean to you? A day for both women and men to celebrate the achievements and raise awareness for the existing challenges that so many women are still facing. 

What empowers you? A community of friends, colleagues and mentors that support and motivate me to follow my dreams and interests.

– Bettina Luft, Head of Technical Strategy

What does International Women’s Day mean to you? The International’s Women’s Day is an opportunity to reflect the cultural, social and professional achievements of us women so far, and how we can do more. Moreover, it’s the opportunity to admire the strength of women all around the world. 

What empowers you? What empowers me, is when I remember that I am a woman who works in the IT industry which is still a field dominated by the male gender. This is an example that there are no gender professional labels anymore and there is no limit for a woman to determine whatever she wants to do or be.

– Tammy Kanashiro, Front-End Developer

What does International Women’s Day mean to you? It is the day to celebrate women’s success in both the workplace and daily life. It is a big thank you for the former fighters who stand out and speak out for us all for equal rights and opportunities.

What empowers you? An equal future for us all and an awareness of women’s achievements.

– Leah Niu, Full Stack Developer