InStitchu is an online tailoring company providing quality custom made garments for the modern gentleman. InStitchu partnered with Matter Design to develop their branding and design the user experience strategy for the e-commerce website.


“Matter Design was an integral part of the successful launch of our business. They delivered a world-class user experience, website and operational system that truly realised our vision for the brand.”

James Wakefield Director InStitchu

Designing The Experience

Customers can create their own unique garments choosing from a range of fabrics and design options with over one million unique possibilities, ensuring that every customer can put their individual mark on their clothing. The world leading custom design tool engages customers who can create their perfect garment and a simple step by step process allows them to input their body measurements or choose from standard sizing. The website allows all ordering to be completed online and also drives showroom bookings where customers can touch and select fabrics.

Operational Systems

Matter Design built an integrated ordering system where orders are pushed straight into the supplier’s facility for tailoring, quality control and fulfillment. By understanding the operational processes of the company we were able to develop an ordering system that achieves operational efficiencies, product accuracy, and optimal lead times.

In addition to the website system, Matter Design has developed automated marketing systems, creative content and packaging to deliver an end-to-end service where the entire customer experience is considered.