It’s no surprise that e-commerce is in a stage of continuous growth in Australia. Statistics show year-on-year incremental growth, and while Aussies may not be as dedicated to online shopping as our American counterparts, online sales still accounted for 6.9% of Australia’s $320billion retail sales in 2018.
This leaves a pool of opportunity for e-commerce players in 2019 and beyond, however, it’s not just about getting an e-commerce website online. There are many factors that influence a consumer’s decision, their decision to purchase can be altered depending on constituents such as site speed and user experience. Those constituents are driven predominantly by the platform, design and code of a website, so these elements play a crucial role in the overall e-commerce performance.
As an e-commerce or business manager, the choice of platform can determine the successes of your online store. In this blog, we outline the advantages of choosing BigCommerce as your preferred platform.
What is the difference?
Magento is an open-source e-commerce platform offering a flexible shopping cart system and the ability to control the look, content and functionality of an online store, similar to the way that WordPress works.
BigCommerce is a Software as a Service (SaaS) that provides a hosted, fully-equipped e-commerce experience. The framework behind the software is versatile and makes it easy for users to manage all aspects of their online store.
Where BigCommerce wins
Improved B2B functionality
The BigCommerce API is one of the most robust in the industry. An API on BigCommerce’s Pro Plan, for instance, allows 60,000 API calls per hour. That means a product catalogue with 50,000 SKUs would complete a sync in about 50 minutes to an external source.
An API, Application Programming Interface, is like a messenger that takes requests and tells an external system what you want it to do. Many e-commerce websites need to talk to external systems such an ERPs or inventory management systems. This is where the APIs come in. BigCommerce has a powerful API, meaning faster transfer of data between your e-commerce store and other systems. This results in increased site speed, one of the highest factors that influence a users decision to make a purchase.
Using BigCommerce, Matter. built integrations to Brown-Forman’s SAP ERP and Salesforce, as well as a custom app to help manage their customer, pricing and inventory data. Read more about this project here.
When you are using an open source platform such as Magento or WordPress there comes a whole lot of extra responsibility. For example, constant plugin updates, server management and security management. BigCommerce takes care of hosting for you, with an advertised 99.99% server uptime (we are yet to prove them wrong). They also update your software automatically after new releases.
What does this mean for you? Less requirement for website maintenance after the build and more time to focus on elements that drive results such as performance and digital marketing.
Matter. worked with Firewire on search engine optimisation and user experience that resulted in 325% increase in website page views. Read more about this project here.
BigCommerce is best for large businesses looking to scale fast. BigCommerce’s customisable templates make for a great starting point for our designers and developers to get stuck into the rewarding work, such as API connections and inventory management.
The all-in-one e-commerce tool also packs a lot of powerful features into a single platform so we don’t have to look externally for plugins and custom features.
Matter. customised the Chelsea Bold theme to create an elegant user interface in line with Urban Rituelle’s brand. The site now offers complex B2B functionality using API connections.
Considering a migration?
Matter. is a certified BigCommerce partner and both parties will work with you each step of the way during the migration.
For a detailed summary of what the migration may entail you can visit the BigCommerce information page via this link.